Home » Industry Articles » Companies Like Burger King and Blendtec Have Struck Viral Marketing Gold, While Others, Such as Sony and GM, Haven't Fared as Well
Companies Like Burger King and Blendtec Have Struck Viral Marketing Gold, While Others, Such as Sony and GM, Haven't Fared as Well
Marketing is certainly not a new concept, but it has gained traction in recent years with the introduction of economical Social Media tools.
CARLSBAD, CA, January 06, 2012 /Industry PR News/ -- Viral Marketing is certainly not a new concept, but it has gained traction in recent years with the introduction of economical Social Media tools. YouTube is the main agent delivering for Viral Marketing these days, boosted by the 'sharing' vehicles of Facebook and Twitter.
The goal of Viral Marketing is to get publicity organically, or to entice millions of the members of your audience, to spread the word about you. Viral uses existing social networks to produce increases in brand awareness delivered via word of mouth and the wildfire-like effects of the Internet.
Plenty of companies have had a go at Viral Marketing, and while some have the jackpot, other campaigns have been epic fails.
Continue reading this story and many more in the January issue of Business Review Australia!
http://www.businessreviewaustralia.com/magazines/10109
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